The YouTube team announced via a blog post that American users will be able to rent three thousand movie titles on the popular video sharing site, paying via the Google Checkout billing system. Like on iTunes, some releases will come with additional content such as movie reviews, extras and other goodies. The team also shared a couple of eyebrow-raising stats concerning service metrics.
We’re spending 15 minutes a day watching YouTube clips to the tune of two billion views a day. For comparison, average users spend five hours a day watching the old-school tube, but Google thinks “that’s going to change”. More impressive than this is the fact that YouTube is now available on 350 million devices.
Indeed, the ubiquitousness of YouTube leave little room to doubt that Google commands the farthest-reaching video platform in use on the web today. To me, this line from the YouTube team best summarizes what the service is all about:
Six years ago, there were also two types of video: video you watched on your TV, and video you watched on your laptop. Today there’s increasingly just video, and it’s available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab.