In October we reported that Google was in the process of investing approximately $100 million into funding original TV quality content for YouTube. Major media companies like Warner Bros and News Corp were in talks with the company to provide the content, which would appear on “dozens of free channels with professional-grade shows” sometime in 2012. Ahead of those plans, Academdy Award winner Ron Howard is getting set to debut his new film, When You Find Me, on YouTube this Friday at 12:00 p.m. EST.
The film’s storyline is inspired by a selection of photos Howard selected from a contest held by Canon. He took eight photos from the nearly 100,000 to choose from and shot the entire thing using Canon gear. The film will continue being available to stream until Monday, December 19 (trailer above), and will eventually land in film festivals next year. Below you can see the eight winning photos that inspired different aspects of the film such as “Setting”, “Character”, “Relationship, “Goal”, etc. The film will most likely be available here, when it becomes available tomorrow.
We already knew that Google has been making a serious push into beefing up the content offerings on YouTube from Hollywood studios and the film industry as a whole. In May they announced plans to add 3,000 Hollywood movies to YouTube as rentals, and in September the WSJ reported Google was spending $100-$200 million on licensing more premium content. Just last month YouTube begun rolling out move rentals from Pixar, Disney, and DreamWorks.