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Study: Samsung Galaxy S III sales spike following Apple verdict & iPhone 5 launch

A new report out of research firm Localytics today suggested sales of Samsung’s Galaxy S III have been growing on a weekly basis with huge spikes following the Samsung/Apple trial and the iPhone 5 introduction. As highlighted in the graphic above, Samsung experienced a 16 percent increase in growth the week of the Apple trial verdict, when compared to just 8 percent the week before, and an average of 9 percent per week since Aug. 1. After the launch of the iPhone 5, new device growth for the S III again jumped to 15 percent compared to 0 percent growth the previous week.

That combined with the slowdown in new Galaxy S3 growth seen leading up to Apple’s announcement (week-over-week new devices were the same as the previous week, resulting in 0% growth) suggest that many consumers were waiting to hear about the new iPhone before making a decision… Note that the average week-over-week growth of 9% means that every week 9% more Galaxy S3 handsets were added than the week before. This also means that the growth effects are cumulative, so while the Samsung device’s weekly new device growth slowed some weeks, it is still adding handsets at a remarkable rate.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.