Skip to main content

Google’s mobile run rate up to $8B from $2.5B last year

During Google’s financial call today, which we have full coverage of in our liveblog, CEO Larry Page revealed that Google’s run rate for mobile is now at $8 billion. That is quite the increase from the $2.5 billion it announced last year:

This time last year I announced that our run-rate for mobile advertising hit $2.5 billion.  That seemed like a pretty big number — even for Google.  Now we have built up additional mobile revenue from users paying for content and apps in Google Play.  Including these new sources grossed up, I can announce our new run-rate for mobile is now over $8 billion.  That’s quite a business

However, CFO Patrick Pichette added that its run rate for the quarter also included ads and Google Play content revenue. Not surprisingly, the company noted the majority of that $8 billion figure comes mostly from ads. During the call, Page also confirmed there are still roughly 1.3 million Android activations daily:

Today there are over half a billion Android devices-half a billion – with 1.3 million more being activated every day.  You should all run out and buy the Nexus 7 tablet for $199.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.