From 9to5Toys.com:

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If you are a student (or have access to a .edu email address), Amazon is having a special New Years Day deal on the Kindle HD 8.9. The online retailing giant is offering $50 off the price of an 8.9-inch Kindle Fire that yields a $249 price.

Exclusive Discount on Kindle Fire 8.9″
Special pricing available only to Amazon Student Members with an active Prime account (free six-month or $39/year plan). Join Amazon Student or start your [$39/year] discounted Prime membership to take advantage of this sale. The promo codes below will become available 24 hours after activation of your account, through January 30. New members, don’t forget to check your .edu email and verify your account.

How to Redeem This Deal
Place a Kindle Fire HD 8.9″ or a Kindle Fire HD 8.9″ 4G LTE Wireless in your cart. At checkout, enter the promo code KNDL4STU. If you are an Amazon Student member in a free or paid Prime plan, the discount will be applied to the items in your cart. This promo code may be redeemed once per customer. offer good only while supplies last.