Amazon today announced that it will soon roll out a new virtual currency, known simply as “Coins,” that Kindle Fire owners can use to purchase apps, in-app purchases, and other content from the Amazon Appstore. Amazon said the service will launch for users in the United States in May and noted developers will still take their usual 70-percent revenue for purchases made with Coins. For the launch of Coins, Amazon will give away “tens of millions of dollars’ worth of Amazon Coins” to Kindle Fire users. This is definitely good news for developers who submit their apps by the April 25 deadline.

Amazon Coins is an easy way for Kindle Fire customers to spend money on developers’ apps in the Amazon Appstore, offering app and game developers another substantial opportunity to drive traffic, downloads and increase monetization even further.. Amazon will give customers tens of millions of dollars’ worth of Amazon Coins to use on developers’ apps in the Amazon Appstore—apps and games must be submitted and approved by April 25 to be ready when Amazon Coins arrive in customers’ accounts