Above we see a new ad that Samsung recently aired for its flagship Galaxy S4 in Iceland. The ad itself is a little on the strange side, but what’s not surprising is the fact that Samsung is once again not so subtly going after Apple. The point of the ad, in case you don’t speak Icelandic, is to drive home the fact that Apple doesn’t yet support the language for Siri or dictation features. Samsung’s YouTube description for the ad notes that the S4 allows users to dictate emails and messages in Icelandic, while the tagline for the ad reads “Get a phone that understands you.” We’re not exactly sure where the ninjas fit into that message, however.