Foursquare is squarely moving into Google’s territory with the announcement today that it is officially opening up its local ad platform to all of the 1.5 million claimed businesses in the app. That means that no longer will only a select group of partners be able to offer “Promoted” listings within the app– something Foursquare has been testing in recent months– but now all small businesses will have the opportunity to place local ads.

The benefit over, say, Google’s ads platform for local businesses, is the ability for merchants to actually see if their ad leads to a real customer walking into their store:

Today, we’re opening Foursquare Ads to all small businesses around the world. We’re moving past the days when business owners have to figure out if a “like” or a “click” has any meaning in the real world; now they can tell if someone who saw their ad actually walks into their store. We built this to be simple and flexible, learning from our four years of data and relationships with over 1.5 million claimed businesses. Any merchant can monitor how many people have viewed their ad, how many have tapped on it, and how many actually came into their store. Merchants know what they’re paying for – real actions and real customers.

Business owners interested in creating ads on Foursquare can do so at foursquare.com/ads

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We’ve been testing it with a thousand businesses for the last few months, and the results have been great. We’ve posted some success stories, including Barcade,Bronx Beer Hall, and Sky Room. Take a look, and, if you’d like to start getting more customers today, sign up now.

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