samsung

Advertising Age reports on a clever mobile ad campaign by LG, in which browser identifiers are used to display an ad targeted directly at the handset being used.

To promote the brand’s G2 smartphone, [ad agency M&C Saatchi] created a series of banners that recognized — and responded snarkily — to the competitor phones on which they appeared.

In the example above, the ad seen by owners of the Samsung Galaxy S4 promotes the faster processor speed of the LG G2. See the HTC and Apple versions below … 

The ad displayed to HTC One owners focuses on battery-life:

htc

While that shown to iPhone owners points to the larger screen size of the G2:

apple

It’s not known how widely the campaign will be rolled out (it’s being run in Sweden at present), but it’ll be interesting to see whether the technique catches on.

I can definitely see potential for it, but that potential includes the possibility of annoying those who’ve just splashed out on their shiny new handset and aren’t looking for a competitor to diss their choice. Still, it can’t be as bad as LG’s G2 launch event in Korea …

Via Engadget

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

One Response to “Cheeky but clever LG phone ads auto-target Samsung, HTC & Apple handsets”

  1. Maybe LG should make a phone that doesn’t restart constantly before they starting attacking rival phone makers.