If there was ever a dream team for a new kid’s tablet, DreamWorks and Fuhu has to be one of the hottest contenders for the title. The animated film maker and the company behind the Nabi range of children’s tablets told the NYT they are teaming up to launch a new 8-inch tablet at CES next week, expected to go on sale in the spring.
The tablet is expected to come with a mix of animated games and educational apps, and will include content that can interact with DreamWorks toys. DreamWorks claims the device will have similar power to an iPad and be treated like a cross between a tablet and a TV channel …
“We could push out a new character moment every day of the year,” said Jim Mainard, head of digital strategy and new business development for DreamWorks.
Growing interest in tablets aimed specifically at children reflects the fact that cord-cutting appears to be a phenomenon that extends to children as well as adults.
Entertainment companies have been surprised at how speedily children have taken to tablets, sometimes forgoing TV sets altogether. As a result, DreamWorks, Disney and their competitors are searching for ways to make it easier for users to find their characters on portable devices.
The tablet is expected to cost under $300 (for which, probably read: $299).