Samsung’s entry into the world of wearable tech may not have been terribly successful, with dreadful reviews and reportedly poor sales, but the company seems undeterred, promising more wearables this year, reports re/code.

“2014 is actually going to be a really big year,” said Dennis Miloseski, head of studio for Samsung Design America. “We are planning some products around the launch of our flagship devices.”

Samsung’s US design team does appear aware that the company needs to work a lot harder on the aesthetics as well as the functionality … 

When I have something on my body, it is a part of me. It is a part of my wardrobe.

You have to look at the tastes that individuals have. It is something that is visible on your body and it is a part of you.

As re/code observes, Sony CEO Kaz Hirai made exactly the same point the previous day, saying that fashion was as important as features.

We are asking people to wear this stuff

Samsung said that battery-life is a key challenge with such small devices, and that linking them to a smartphone rather than cramming too much power-hungry tech into the watch itself, was the easier route.