Google rolling out new “Structured Snippets” of data in search results

Google announced today that it’s rolling out what it calls “Structured Snippets” to add more helpful data to Google search results. Google provided the example above showing relevant data for the search term “nikon d7100” pulled from a webpage and displayed right in the search results. Google explained how it works:

The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users. Our data is already used in the Research Tool found in Google Docs and Slides; Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.

Google offered another example for the search term “superman” to show what the structured data snippets look like in mobile search results:

All users should start to see the structured data snippets appear under some Google search results on the web on both desktop and mobile.