Skip to main content

Google adds Treemaps to Acquisition section of Analytics

treemaps_4

In a post on its Analytics Google+ page, Google has announced that it’s adding Treemaps support to the Acquisition section of AdWards Analytics. Treemaps, Google says, bring quick visual insights to your AdWords performance.

Google originally introduced Treemaps last October, but only today is it spreading the Acquisition section. You’ll be able to see a graphical representation of all your incoming traffic and compare it easily to the performance of different channels.

Google says you will see Treemaps in the Acquisition section of AdWords by heading into All Traffic > Treemaps. You can read more about the feature on Google+:

We introduced Treemaps last October (http://goo.gl/gfraL9) to bring you more insights into your AdWords performance, helping you visually identify trends and opportunities. If you missed +Matt Lawson‘s overview at the time, you can check it out here: http://goo.gl/YeompsTo bring the same quick, visual insights to all your channels, we’re now adding Treemaps to the Acquisition section. This allows you to see a graphical representation of all your incoming traffic and instantly compare the performance of different channels. You can plot any volume metric (like Sessions or Transactions) against any relative metric (like Pages/Session or Avg. Session Duration).

Look for Treemaps in the Acquisition section (Acquisition > All Traffic > Treemaps) the next time you open Google Analytics, or check out the Help Center article: http://goo.gl/eDjz4j

Happy analyzing!

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Chance Miller Chance Miller

Email: Chance@9to5mac.com

Chance currently writes for both 9to5Google and 9to5Mac, in addition to 9to5Toys.