No such thing as bad publicity? 20 people shot by BB guns as LG’s G2 stunt goes rather wrong

When organising a publicity event for a new product, there are a few things you need to check. Book the venue, check public transport links, make sure you have enough sample products … oh, and ask people not to bring weapons with them.

The video above is in Korean, but you get the idea. More details below the fold … Read more

HTC begins new re-branding campaign with Robert Downey Jr. video teaser

Today, HTC unveiled their new “Change brand platform”, a long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history.

Robert Downey Jr., who plays gadget superhero Tony Stark, has signed a two year contract to not only star in but also ‘shape the creative direction’ of the campaign, following such high profile celebrity creative directorial successes as Alicia Keys at Blackberry and Intel’s Will.i.am collaboration.

A teaser is above and the campaign, which will begin”putting change at the core of HTC’s brand by offering a variety of unique interpretations of the HTC acronym”. The full videos will start rolling out August 15th.

Extending the interpretation to consumers, a word randomizer app hosted on HTC.com allows people to identify the most outlandish possible interpretations of HTC, building on the variety of permutations first introduced in the ad campaign, including “Here’s TChange”.The brand platform will roll out in three phases with the initial advertising campaign highlighting HTC’s brand with a playful take on what it means to different people. The second phase will feature executions which highlight how HTC innovations—like BlinkFeed, Video Highlights and BoomSound—have changed the face of the mobile industry. Ad spots in the third phase will focus on how HTC products empower individuals to drive change in their own lives.

Is there any chance in the world that Tony Stark runs anything but stock Android? No, there is not.

Press release follows:

Read more

Google rolls out Music All Access service to nine European countries

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Google Play’s Music All Access service – Google’s rather clumsily-named equivalent to Spotify – has now been rolled out to Europe, initially to nine countries.

The service, launched in the USA in May and later extended to Australia and New Zealand, is now available in Austria, Belgium, France, Ireland, Italy, Luxembourg, Portugal, Spain and the United Kingdom …  Read more

Security flaw in Chrome browser reveals plain-text passwords without authentication

Image: thehayden.org

Image: thehayden.org

The Guardian reports that a security flaw in Chrome allows anyone with access to a computer to view all of the saved logins without requiring any form of authentication.

A serious flaw in the security of Google’s Chrome browser lets anyone with access to a user’s computer see all the passwords stored for email, social media and other sites, directly from the settings panel. No password is needed to view them.

Besides personal accounts, sensitive company login details would be compromised if someone who used Chrome left their computer unattended with the screen active …  Read more

LG G2 press image leaks ahead of official unveiling

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After teasing the device in nearly every way possible, LG is finally set to introduce its new G2 flagship in New York City tomorrow. @evleaks has once again, however, taken the anticipation out of the event and leaked a clear press image of the device. The image confirms the large, 5.2-inch display, as well as rear-placed volume and power buttons.

As far as specs go, the device will have a 5.2-inch full-HD display, a Snapdragon 800 processor, 2GB of RAM, a microSD card slot, a removable battery, on-screen navigation keys, and Android 4.2.2 with LG’s custom skin.

We’ll be sure to bring you all the official news out of LG’s event tomorrow, but at this point, the only we don’t know is availability and pricing. Read more

Google reportedly in talks to bundle Google Play All Access subscription with Verizon plans

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Google’s All Access music service just launched earlier this summer, and according to a new report from Billboard, the company is looking to get it into the hands of even more consumers. The site is reporting that Google is in talks with Verizon to bundle All Access subscriptions with smartphone plans by allowing them to add the $9.99 bill on to their existing monthly fee. While it doesn’t look like Verizon customers would get any sort of advantage over other customers, it would give Google another outlet to promote the service and make the process more seamless.

A deal with Google Play Music All Access would allow Verizon to offer an on-demand music service to its 100 million wireless subscribers. Google would gain a powerful distribution partner that could seamlessly fold the monthly $9.99 fee for its service into subscribers’ cellphone deal.

It’s unclear what sort of advantages Verizon would get, though Google is allegedly pitching that it would make customers happy. Read more