Google wants to go all in with Google TV, reportedly bids big on Hulu

Jake Smith

AllThingsD is reporting that along with Amazon, Yahoo, and Dish Network, Google has made a bid for the free video streaming service Hulu. AllThingsD doesn’t provide any details quite yet, but we can imagine Google’s bid is in the range of $1.5 – $2 billion — just like the other three companies are offering. AllThingsD can’t confirm if Google has made a definitive bid, or is just offering a sum of money.

Google chariman Eric Schmidt said at a conference in Europe last month that Google isn’t ready to give up on Google TV. He cites possible Google TV downfall is due to the scarce amount of set-top boxes rather than full television sets.

The acquisition of Hulu would sure be a break through for Google TV. Currently, almost every large television network is blocking streaming to Google TV, making the content lineup almost non-existent. With Hulu and its partners, Google could open up a whole new realm of content to the service.

AllThingsD has indictated that Google has made clear to Hulu that they are ready to offer a large sum of cash for the product, and we know they’re not scared to do it. Hulu isn’t exactly sure what their stance is on selling quite yet, but we’re sure to hear more in the coming weeks.

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Google committed to GoogleTV, bringing on more partners

Jake Smith

Reuters is reporting that during the Edinburgh television festival, Eric Schmidt said Google is bringing on more partners to help expand their Google TV platform. Schmidt explained the company’s commitment to the platform, and that bring on more manufacturers would solve problems.

Schmidt sourced the scant availability of a set-top box version to be the reason why Google TV isn’t selling well. He said at the moment, Google TV is designed into televisions, which consumers replace around every 5 years. What about the Logitech Revue, Mr. Schmidt?

Along with new partners, Schmidt said Friday that Google TV would make its way to Europe in the next six months. It looks like Schmidt, and company, are committed to improving Google TV for the long haul.

Google TV is coming to the UK, British press claims

9to5 Staff

Google has not had much luck with the Google TV project, which failed to gain market traction thus far. Nevertheless, the search company is adamant to bring Google TV to international markets, reports The Telegraph, adding that the service, compatible set-top boxes and TV sets with Google TV built-in (such as Sony’s Internet TV) will become available in the country in the next six months. Daily Mail corroborated the report, adding you’ll be able to “watch material from catch-up services like the BBC iPlayer and ITV Player” on your TV set. Voice searching and remote apps for iOS and Android are also highlighted in the reports. The official announcement is expected by Eric Schmidt in a lecture at the Edinburgh Television Festival later today.

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Google releases SDK add-on to begin app development for Google TV

Jake Smith

Honeycomb ported to the Logitech Revue 

Google has announced the release of the Android SDK add-on for Google TV. This SDK will allow developers to begin to build/optimize their apps for larger displayes, and more importantly emulate Google TV to see how the apps look on the big screen. As seen above, Honeycomb has already been ported to the Logitech Revue — making us very excited.

Along with the SDK add-on, Google has released a few UI Guidelines. Google says some apps will work, while some might need tweaking:

Depending on the design and use case, an existing Android app may work well on Google TV as is, or it may require fixes. With the add-on you can test your apps to determine if they would be a good fit for TV and whether any tweaks are required.

There’s no word on when Honeycomb will hit Google TV, but this SDK release and the I/O promise of “late sumer” sure makes it sound like it will be soon. Google says the initial number of app available on Google TV will be small, but we’re certainly looking forward to it nonetheless.

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Google Rumored to be Rolling Out Celebrity-Themed TV Channels

Cleve Nettles

The latest rumor out of the mill is that Google is developing multiple online “Celebrity Themed” online TV channels. It is unclear exactly where these channels will be located, whether it’s YouTube or a part of a bigger plan to bolster Google TV. A source said yesterday that such celebrities as Robert Pattinson, Cameron Diaz and Deepak Chopra are just a few of the celebrities that will take part in this project.

This news would not be surprising as Google has recently been adding additional services to its YouTube platform in hopes of monetizing the service further. Combine this with their fledgling Google TV service, Google may see an opportunity that other streaming services are currently not taking part in. Would this be a good opportunity to snap up a Logitech Revue on the ($99)cheap? Read more

Google, the accidental hardware company?

Seth Weintraub

The smoke has cleared on Google’s $12.5B purchase of Chicago-based Motorola and now that almost everyone has had a chance to speak, I think we’re starting to understand what went down.

Google purchased Motorola (MMI) for $12.5B, a 63% premium over its weekend closing price.  Motorola, however, has around $3B in cash and securities, which makes the real purchase a slightly more reasonable $9.5B for Google.  For instance, if Google wanted to slice and dice Motorola, they’d take the cash and patents and sell off the cable box and device divisions for a couple billion dollars each and come away with about what they would have paid for Nortel – and get double to triple the patents. On sheer numbers of patents alone, it seems like a good buy. Obviously some patents are worth more than others.

If the deal doesn’t go through, Google owes Motorola $2.5B for the trouble, so Google is dead serious about this play.

But back to what Motorola does: They have IP, they make smartphones, they make tablets and they make cable top boxes.  It seems like almost too good a setup for Andy Rubin’s Android to just want to sell off piecemeal.

But did Google want to pick up a hardware company?  I reported earlier this year that the Android Hardware division that Andy Rubin had started up with former Danger Co-founders had intentions to build physical devices, not just Operating Systems.

That scale is what attracted and the former Danger founders to get the band back together, with their goal being to build the hardware and features they want to see show up in new Android devices. It’s not enough for Google to just provide Android software to carrier — now they hope to influence what handset makers build, too.

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