Bluetooth beacons usually only broadcast public one-way signals. By allowing secure and private communication with users, the Eddystone-EID opens up a variety of new use cases for beacons. Along with the new secure open beacon format, Google is announcing a number of new hardware partners that will make compatible devices.
Location April 14
Location August 27, 2015
Google puts a lot of effort into making the world’s knowledge organized and accessible, and in particular it has a record through its Crisis Response project of making certain information more accessible during times of disaster. Today it released a blog post detailing how it’s doing more to help people be prepared.
Location July 14, 2015
Google has just announced a new beacon technology called Eddystone along with APIs that will together make it easier for devices in close proximity to communicate. Essentially, these technologies will make it as easy for devices to communicate as it is to turn to a person next to you and talk in the real world.
Location July 1, 2015
In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break local businesses. Lawsuits regarding negative reviews show up in the news at least a couple times every year, and these review pages are increasingly becoming the battleground where individuals protest against businesses partaking in practices they disagree with. On the other hand, however, a good rating online can entrench and create a moat around a business for years to come. That’s why Google now allows advertisers to include their Google reviews in their AdWords ads. expand full story
Location June 5, 2015
Location June 27, 2014
Almost 100 years ago, Austrian Archduke Franz Ferdinand was shot dead in Sarajevo by Gavrilo Princip. The fallout from this assassination ultimately led to the start of the Great War (World War I). To commemorate this historical event’s centennial milestone, Google has launched a new portal dedicated to telling the story of this extraordinary time.