YouTube ▪ July 29

Yesterday I wrote about the general availability of Google Contributor, a service through which consumers can choose to be billed an amount between $2-10 on a recurring monthly basis in exchange for seeing less display advertisements around the web.

Contributor is an interesting service that I likened to the Patreon and Kickstarter crowdfunding platforms, but that could make the web browsing experience a little less frustrating. Here’s how I concluded that post: expand full story

YouTube ▪ July 27

YouTube ▪ July 23

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Following the VidCon keynote address by Susan Wojcicki earlier this evening, the YouTube CEO took a couple of minutes to sit with BroadbandTV CEO Shahrzad Rafati in a fireside chat and answer questions submitted by the community to social networks including Twitter and Instagram. Of note were comments on the yet-to-be released video subscription service, the way in which YouTube measures success, and Wojcicki’s opinion on YouTube stars experimenting with other platforms like Vine and linear TV.

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YouTube CEO Susan Wojcicki just stepped off the ballroom stage here at the 6th annual VidCon, the four day convention evolving around all things web video — although it takes some real effort to see past the hoards of teenage fandom. What she had to say was, well, a lot of what we already know about YouTube past, present, and future. The highlights? A “mobile, mobile, mobile” strategy starting with a new mobile app designed from the ground-up based on community feedback, even more tools for creators to make their lives easier and bring them closer to their audiences, and virtual reality.

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YouTube ▪ July 22

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Google today announced in a blog post on its AdWords blog that it is rolling out new 360-degree video advertisements to help advertisers “engage their audience in an entirely new way.” The feature is currently supported in Chrome and on Android and iOS. Users can navigate through the 360-degree video by either dragging their mouse or tilting their phone up, down, left, and right. Google originally unveiled 360 video support earlier this year.

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Update: Google has now officially announced the update, bringing three new tabs on top of vertical video support.

We all have friends who’ve done it: fail to recognize that shooting video is different from taking a photo, and end up shooting vertical video. YouTube has for some time tried to lessen their embarrassment with a pseudo horizontal view, but the latest update to the Android app takes things a stage further by acting like they didn’t do anything dumb in the first place …  expand full story

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