Starting today, YouTube is rolling out (via Wired) a new native sharing and messaging feature in its Android and iOS apps. While the video network is already a popular destination, YouTube wants to keep people in the app by having conversations about popular videos start and remain there.
YouTube May 11
YouTube May 10
Amazon today announced Amazon Video Direct, a new service that will see it go head to head with YouTube as it allows independent content creators to upload content and get paid.
The service is similar to Amazon’s model with Kindle Direct Publishing for e-books, allowing independent content creators to upload their own content for consumption by users alongside Amazon’s other video content.
And creators will get to choose how they are paid, either from advertising and royalties based on the popularity of the content, or by making videos available to buy or rent through Amazon. Creators will also have the option of making the content available to all Amazon customers under the ad-supported model, or to collect royalties by making it available just to Prime subscribers or in a Prime video add-on subscription.
Amazon also has a fund for creators that will see it hand out a million dollars per month to the 100 top titles, a little bit of incentive for content creators:
YouTube May 9
Noted music artist manager Irving Azoff has written an open letter to YouTube in which he accuses the video service of paying artists “a pittance” and failing to care about music. He says that Taylor Swift ought to choose whether or not her music is streamed for free.
If music matters to YouTube, then why not give musicians the same choice you give yourselves? Taylor Swift should be able to decide which of her songs are available for free, and which are part of a paid subscription service. Or she should be able to opt out of YouTube if you won’t give her this choice.
Azoff’s letter, posted on Re/code, carries a great deal of weight, his impressive client list encompassing Christina Aguilera, the Eagles, Van Halen, Steely Dan, Maroon 5, Bon Jovi and more …
YouTube May 5
YouTube today has announced several changes coming to its Google Preferred offering. Google Preferred is a premium content offering by YouTube that allows advertises to buy ad space on established creator channels. The company, however, is today expanding the capabilities of Google Preferred.
YouTube May 3