YouTubers believed to be in violation of copyright laws typically get a takedown notice advising them to remove whatever content their video is using without permission. But in the case of YouTube star Michelle Phan who has over 6 million subscribers following her online make-up tutorial channel, things have taken an aggressive turn. Ultra Records has filed a lawsuit against Phan claiming that she used 50 of their songs in her YouTube videos without proper permission.
Chris LaRosa, YouTube’s product manager in charge of music, will be leaving Google this Friday to join a startup. A YouTube spokesman confirmed LaRosa’s departure but didn’t say which startup LaRosa would be joining.
We’ve been hearing rumors about YouTube’s plans to launch the service since last October – the rumors then suggesting it would launch that year. Then it was going to be the first quarter this year. And then the second quarter – which just ended, still with no sign of the service nearing launch …
YouTube has established itself as a mainstream platform for streaming video content online, but its ambitious goal of reaching 1 billion “watch time” hours per day through 2016 is reportedly lagging behind expectations. The Information has learned that YouTube has less than 300 million viewing hours per day, up from the 100 million daily hours of watch time when the goal was set in fall 2012. Read more
YouTube may be in the process of starting its own music service, however the Google-owned company will soon be making the jump to radio as well. Yep, you read that correctly. Earlier today, Mountain View’s video streaming platform announced that it has made a deal with SiriusXM that will bring tracks from some of its featured up-and-coming recording artist to a weekly show aptly named YouTube 15.
YouTube is currently working on its own paid music streaming service that will let users watch videos and listen to tunes without ads. As intriguing as this may sound, it could come at the expense of the outlet’s relationship with several indie bands. Historically, the Google-owned video streaming platform has been a major springboard for independent record labels looking to gain mainstream exposure, but this could soon change. According to Financial Times, YouTube will start blocking videos from record labels that haven’t signed licensing deals with the company’s subscription-based service.
Venkat Panchapakesan has been named YouTube’s new head of engineering, according to Re/code. An internal hire, Panchapakesan is shifting from his role as head engineer at Google’s apps division. He’ll be taking over for former product head, Shishir Mehrotra who vacated his position earlier in year and went on to become an adviser for the company.
At Sony’s E3 press event tonight, the company announced that the PS4 will be receiving the ability to upload game footage directly to YouTube later this year. While the console was previously capable of uploading directly to Facebook (and thereby indirectly to YouTube via a video downloader), the ability to upload to Google’s service directly has been a long-requested feature. Read more
Today, YouTube announced that it’s deploying a new process to improve the accuracy of subscriber accounts on user channels. On June 16th, Google’s video sharing platform will start pruning suspended accounts from channel subscription counts. Although this will cause a drop in subscribers for some YouTubers, it shouldn’t have any type of impact on their video views, because suspended accounts aren’t active.
Google’s video sharing medium recently celebrated its ninth anniversary and as a look back its rich history Mountain View has shared some interesting statistics about its impact on music. Over 120,000 videos have been inspired by the song Let it Go from Disney’s Frozen and half a million posts have been connected to Psy’s Gangnam Style. While these numbers are indeed impressive, they come up short when compared to the 1.5 million Harlem Shake-themed videos plastered across the web.
After a long battle with YouTubers, Nintendo is ready to compromise. The house that Mario built is ready to play nice with content creators and will soon launch a YouTube affiliate program. According to a pair of tweets from the official Nintendo of Japan Twitter account, the company will share revenue with content producers who make approved gameplay videos under its new YouTube-friendly setup. Nintendo has yet to announce any further details, such as content requirements or when the program will go live, so everyone may not be welcomed. However, it’ll also be interesting to see how this new initiative coincides with the upcoming release of Mario Kart 8, which just so happens to have a YouTube upload feature built directly into the game.
We’ve been hearing rumors of a YouTube streaming music service for what feels like forever, but according to a report out of the New York Times, the service has hit yet another snag. A report last month claimed that the service was delayed because YouTube and Google were approaching it with a “get it right” attitude and wanted to make the first version of the product as good as its competitors like Spotify and Rdio. This report, however, claims that YouTube has run into licensing troubles with independent music labels.
YouTube announced today that it will be releasing regular “Creator Preview” videos letting creators know about upcoming features so they can provide feedback ahead of time. In the first Creator Preview, the company announced that it’s working on a separate mobile app just for creators in addition to a few other interesting new features: Read more