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Kevin Rose moves from partner to advisor at Google Ventures as North raises $5 million

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Kevin Rose Kevin Systrom

Digg founder Kevin Rose was first hired by Google as a partner at Google Ventures in early 2012, and today we learned Rose is shaking up his involvement at the search company’s investment arm. As Fortune notes, Kevin Rose decided several months back to move from general partner to venture partner at Google Ventures, and today Rose shared that his role will shift to an advisory one.
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Google Ventures invests in Kevin Rose’s Milk Inc.

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[youtube=”http://www.youtube.com/watch?feature=player_embedded&v=5xADESocujo”]

TechCrunch reports that Google Ventures has invested in Kevin Rose’s new Milk Inc. Milk is a new iOS app lab that focuses on churning out a couple of new apps a year. The first app done by Milk, called Oink, focuses on letting users rank and rate items around them — rather than taking the Foursquare approach to just checking into a location. The app currently seems to be off to a great start. Milk raised $1.5 million in funding in April.

Google Ventures has invested $200k into Milk, now giving Milk a total of $1.7 million in funding. Google Maps is currently heavily embedded into Oink, and Milk helps to add more Google functionality later on.

Kevin Rose forwards personal site to Google+

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In an attempt to connect with his fans, Digg’s founder Kevin Rose announced that he will now be forwarding his personal domain to Google+. His personal domain, kevinrose.com, was once used for his somewhat popular blog. In recent months, his blogging has slowed down — making forwarding to Google+ a smart move. Rose tweets:

Decided to forward kevinrose.com to Google+. G+ gives me more (real-time) feedback and engagement than my blog ever did.

Google+ is great for sharing longer posts, where you can get faster feedback from readers. Obviously, you can’t host ads on Google+ to make money off your posts, but we assume Rose isn’t too worried about that. Who said Google+ wasn’t catching on?
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