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Samsung Pay Korean transactions of $30M exceed expectations, says company, in run-up to U.S. launch

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Samsung has announced that its mobile wallet service Samsung Pay has been used for more than $30M worth of transactions in its first month in the company’s home market of Korea. The company says that the number “has been beyond our expectations.”

Samsung devices are hugely popular within Korea, and the WSJ notes that the “launch was boosted by a massive advertising campaign,” so this doesn’t necessarily suggest that it will see achieve similar take-up in the U.S. when it launches on Monday – especially given the limited number of Samsung devices that support it … 
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Isis mobile wallet rebranded as Softcard to avoid association with violent militant group

Softcard

Following through with its announcement from a few months ago, Isis mobile wallet on Wednesday officially became known as Softcard as part of a rebranding move to avoid association with the violent militant group in the Middle East known as ISIS. The transition from Isis to Softcard, including an updated app, will occur over the next few weeks.

Softcard CEO Michael Abbott discussed the change in a blog post:

“Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category.”

The service will continue to function as it always has.

Isis mobile wallet app will be rebranded to avoid association with violent militant group

Isis

Isis chief executive Michael Abbott announced this afternoon that the mobile payment platform will undergo rebranding so that it does not share its name with the Islamic State of Iraq and Syria, often abbreviated as ISIS by the media. The militant group is often associated with violence and conflict against innocent civilians, and Isis wants to ensure that its brand has zero association with those actions. 
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ISIS Mobile Wallet officially launches on AT&T, Verizon, & T-Mobile in Austin and Salt Lake City

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[youtube=https://www.youtube.com/watch?feature=player_embedded&v=HhD5oFYG_1k]

We noted last week that carrier-backed Google Wallet competitor Isis was nearing an official launch when we noticed the T-Mobile ISIS app on Google Play. Today, the app officially launches on all three of its major carrier partners in Salt Lake City, Utah and Austin, Texas. ISIS issued a press release on its website today to confirm the service would be available to nine “Isis Ready” handsets through Verizon, T-Mobile, and AT&T. It will also land on a total of 20 devices by the end of 2012.

“Today’s launch of the Isis Mobile Wallet is a significant achievement in terms of enabling consumer adoption of mobile payments,” said Suzan Kereere, senior vice president and general manager, American Express, Global Network Business.  “Mobile commerce holds the promise of dramatically enhancing consumers’ shopping experience, and American Express’ first priority as a network is to provide choice and flexibility for all industry participants as we work together to influence the speed and growth of mobile NFC payments in the U.S.”

The service will be made available to compatible devices, which the press release failed to list, and it can be activated with a secure element SIM card at one of the partner carrier’s retail stores in Austin and Salt Lake City. We know on T-Mobile you’ll be able to use at least the Galaxy S III and Galaxy Relay 4G. You can see Verizon’s selection here. Isis also has a full list of participating merchants here.

Like T-Mobile, ISIS apps for both Verizon and AT&T are now available on Google Play.

The full press release from Isis is below:
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Why merchants love Google Wallet

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If you’re still wondering why all the fuss about Google Wallet, here’s a little video from Google that will help you process today’s announcement.

[youtube=http://http://www.youtube.com/watch?v=gZGoXvzW4WU&w=670&h=411]

Anyone notice the excitement, catchy tunes, the excessive use of superlatives and the overall shininess in Google’s product videos lately? Yeah, very Applefied.