YouTube One Channel

Two 'YouTube One Channel' stories February 2013 - March 2013

New YouTube One channel layout now available to everyone

Last month we told you that YouTube had rolled out its new YouTube One Channel design to a limited number of parter channels, but today the new channel layout is officially available to everyone. You can check out an example of the new layout here. YouTube announced on its Creators blog that all users can now opt in to the new channel design by visiting the One Channel website below:

Check out www.youtube.com/onechannel and click the button at the bottom to get started. We’ll migrate your channel to the new design, and walk you through it. For a limited time, you’ll be able to switch back to the previous design if you like.

YouTube provided some tips to get you started with the new channel design:
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New YouTube One Channel design coming soon

YouTube has announced on its official Partners and Creators blog that the new YouTube One Channel, currently only available in limited beta to select content creators, will soon roll out to all. YouTube content creator iJustine made the announcement. A number of other channels are also using the new design, including: DeStorm, EpicMealTime, SORTED, MysteryGuitarMan, LOUD, and Geek & Sundry.

YouTube provided some tips for content creators who want to prepare for the new channel layout:

1) Create a channel trailer to get people to subscribe

On your new channel, you can show a trailer that will only appear to viewers who aren’t already subscribed to your channel. This is your chance to let visitors know what your channel is all about and tell them why they should subscribe! Keep it short and to the point, and include a clear call to action inviting your audience to subscribe.

2) Create some channel art

Channel art is how you can express the personality of your channel wherever it is seen, whether on a mobile phone, a tablet, a TV, or in a hovercard anywhere on the site! Here is a template and guidelines on how to start creating channel art that will look great.