June 25

According to a recent post on Google+, Google’s new cute self-driving car prototypes are now driving the roads of Mountain View. As was mentioned previously, they’re taking some cues from how the company’s previous line of Lexus self-driving vehicles. This first run of a few of the new ‘Koala’ prototype will have a safety driver on board with a “removable” steering wheel, accelerator, and brake — just in case…

These prototype vehicles are designed from the ground up to be fully self-driving. They’re ultimately designed to work without a steering wheel or pedals, but during this phase of our project we’ll have safety drivers aboard with a removable steering wheel, accelerator pedal, and brake pedal that allow them to take over driving if needed. The prototypes’ speed is capped at a neighborhood-friendly 25mph, and they’ll drive using the same software that our existing Lexus vehicles use—the same fleet that has self-driven over 1 million miles since we started the project.

According to Google, the speed of the cars is currently capped at a pretty conservative 25 miles per hour, and they’re driving around at that “neighborhood-friendly” speed using the same software that powered the Lexus line. Ultimately, the goal is for them to be completely autonomous, but it would make sense that Google wants to take that slow to avoid any more sensationalized stories about their safety… expand full story

The company’s OnePlus One

OnePlus has today announced that they plan to launch their upcoming OnePlus 2 handset by way of virtual reality, something that has never been done before. Tired of traditional keynote-and-an-audience tech announcements, OnePlus decided to do something new — and, perhaps more importantly, way cheaper:

In our industry, product launches tend to be the same. An auditorium, a keynote, and a seated audience. For the OnePlus 2 launch, we didn’t want that barrier between us and you; we want to invite you into our world, because you’re a major part of it. That is why we will be unveiling the OnePlus 2 to the world completely in VR.

OnePlus has a reputation of being as loud and disruptive as they can in their marketing, and this is yet another step in that direction as the company slowly announces the specifications of the OnePlus 2 one by one… expand full story

Google has a new update out to its Remarketing Lists for Search Ads product that will make it easier for marketers to use Analytics to target the right potential customers and in the process get a higher return on their advertising dollar investment. And while these terms might sound like complete gibberish to you, from a high-level it’s actually not too complicated.

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Google is making it easier for businesses to switch to its Apps for Business productivity suite from Microsoft’s Exchange and Office 365 services. The company today added a new migration tool to the Apps admin console that makes bringing over employees’ contacts as easy as filling out a form, according to its blog post.

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Samsung’s flagship Galaxy S6 and S6 Edge models include two technologies that are supposed to make charging your device less of a hassle – Fast Charging and both the Qi and PMA wireless charging standards. That’s great! But Samsung’s new ad out yesterday that attempts to subtly throws shade at Apple (the phone alarm in one scene is clearly an iOS tone) and other device makers without built-in wireless charging might be a little too much.

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