Marissa Mayer July 2

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.” The ads were first spotted by SEO Book.

Yahoo confirmed on Wednesday that it has begun testing the use of Google search ads for a small portion of its desktop and mobile web search results. “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers,” the company said.

Google offered Yahoo an ad partnership all the way back in 2008, but pulled out after objections from the Department of Justice on antitrust grounds …  expand full story

Marissa Mayer May 20

Marissa Mayer November 19, 2014

Mozilla and Yahoo today announced a joint five-year “strategic” partnership that will see the Firefox browser’s default search engine change to Yahoo. Since 2004, Google has been the default search engine for Firefox, but when the agreement came to an end this year, Mozilla said that it decided to make a change.

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Marissa Mayer April 16, 2014

Jony Ive and Marissa Mayer eat pizza with other industry executives

Jony Ive and Marissa Mayer (right) eat pizza with other industry executives

Re/code reports that Yahoo! CEO Marissa Mayer is planning an attempt at persuading Apple to switch its default iOS search engine from Google to her company’s own offering. According to Re/code’s sources, Mayer has built what she hopes will be a convincing arguement in favor of the change.

Yahoo! current powers the weather and stocks apps and Notification Center widgets found in iOS 7 as well as a few Siri functions, such as sports, but lost out on the chance to power Siri’s web search to Microsoft’s Bing. Both Yahoo! and Bing are included as optional search engines in the Safari browser, but the default selection is Google.

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Marissa Mayer December 18, 2013

Update: TechCrunch reports that this video is fake.

Update #2: TechCrunch now reports the video is real and commissioned by Yahoo!, but not a real product yet.

With Yahoo’s acquisition of SkyPhrase, a natural language processing startup this month questions immediately arose as to how Yahoo would incorporate the technology. Now, thanks to a video on Daily Motion discovered by Android Police, we may have our answer as Yahoo prepares a Google Now/Siri voice-controlled personal assistant.

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Marissa Mayer October 15, 2012

Henrique De Castro

A new report from tech website AllThingsD suggested Yahoo CEO Marissa Mayer is currently ramping up efforts to poach a key Google advertising executive, Henrique De Castro, for either a COO or lead ad role.

AllThingsD’s Kara Swisher, who cited “sources close to the situation” and “numerous sources,” noted De Castro’s silence to his staff on the matter is an indication that her reporting is spot-on:

In fact, after reports surfaced several months ago here and elsewhere that Mayer was interested in him, De Castro told his staff at Google that he was not leaving.

That does appear to be the case now, according to numerous sources.

This past week, De Castro canceled a major off-site for his employees and several attendees who know him well said he was not present at the company’s first night of its annual Zeitgeist event for advertising and publishing clients. The suave De Castro is usually a more noticeable fixture at such gatherings.

When reached last night, De Castro said he would be attending Zeitgeist, but declined to comment further.

While Mayer has not been very successful at luring executives from various tech companies, the report further mentioned Yahoo’s current revenue guru and former Googler, Michael Barret, is reportedly not planning to stay with his search company for the long term. De Castro and Barrett also allegedly do not have the best coworker relationship…

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