marketing March 15
marketing October 16, 2015
BlackBerry already made the PRIV official last month, and then followed up with some of the first official images of the device posted to its blog. Not much of what the company has said up to this point though has been new, though. Even the official images it published a couple weeks ago were pretty much the same as the ones we saw four months ago.
And this new video follows in the same vein as that theme. We’ve already seen an in-depth hands-on video with the phone, we’ve seen its specs leaked what feels like a dozen times, pre-registration for the phone opened up a couple of days ago, and just earlier today pre-orders for the phone went live in the UK. I guess it’s just a pretty marketing clip… expand full story
marketing August 5, 2015
marketing July 14, 2015
Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that more people are connecting to the Internet from more devices.
Estimated Total Conversions, a larger tool which tracks ad clicks that lead to a conversion (i.e. a sale), can now track the number of display advertisement clicks that occur in a browser and end as a sale in an app, or vice versa. This also works cross-device when the converting customer has at any point logged into their Google account from both devices. expand full story
marketing June 11, 2015
Around the time of the launch of the Nexus 6 and Nexus 9, Google revamped its marketing for Android with the new tagline “Be together. Not the same,” uploading to YouTube a handful of heart-tugging videos featuring a slew of different animal pairs playing together and being friends. These ads were meant as a real-world analogous to how Google sees its Android operating system today, in 2015: one operating system that can power a bevy of different devices in different environments and use-cases. Not just phones with different screen sizes but also watches, TVs, and cars, to name the primary ones. With so much choice, Google has launched a new website which, based on user input, helps narrow down which phones might be right for different people.
marketing May 22, 2015
While Google’s ad business is definitely in a transition phase, largely due to the shift away from personal computers towards mobile handsets, Google’s Senior Vice President of Ads & Commerce Sridhar Ramaswamy says that the company is handling this move well. Selling ads to advertisers may be harder with more of those ads ending up on mobile devices with smaller screens than notebooks and desktops, meaning more difficulty for customers to complete purchases, but Google is definitely taking steps toward slowing the rapid decline in ad prices.
According to a recent report from The Wall Street Journal, while Google is making several moves to make advertising more valuable, the market’s more recent move to larger-screened devices has helped significantly… expand full story