Google hires former Old Navy, Gap marketing VP as head of Glass

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Google’s Glass division may be losing its lead engineer, but the company announced today that it had hired former Gap and Old Navy marketing chief Ivy Ross to head up the division. Ross will start her new position on May 19th.

Aside from Gap and Old Navy, Ross has also served as Chief Creative Officer for The Disney Store, headed up worldwide product design at Mattel, and, worked as Vice President of Design and Development for Outlook Eyewear at Bausch & Lomb. That last position is perhaps the most relevant to her selection as the new head of Glass.

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Samsung teases partnership with Jay-Z, invites us to tune into NBA Finals

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Earlier this month, a report emerged claiming that Samsung and Jay-Z were on the verge of signing a marketing deal worth upwards of $20 million, and now Samsung has confirmed the deal. The company has just sent out a mysterious email to the press inviting us all to tune into game 5 of the NBA Finals on Sunday. It looks like the deal has to do with music, which you’d expect from a Jay-Z partnership, as the promo image tells us to “turn up the volume.”

Game 5 kicks off at 8PM EST on ABC, but Samsung teases it will take over at 9:15PM EST. We’ll be sure to let you know what they have in store.

Google exec reveals Incentive Targeting acquisition

Google just acquired coupon firm and platform Incentive Targeting.

The deal closed for an unknown amount at this time, but 9to5Google contacted Google for a comment, as the last unconfirmed —and false—acquisition created quite a stir in the tech blogosphere, and will update accordingly.

TechCrunch first noted that Mike Dudas, Google’s emerging business lead for mobile commerce, confirmed the news today via a Tweet on Twitter, and he further revealed the buyout will “power highly targeted manufacturer and private label coupon programs.”

Update: A Google spokesperson just confirmed the acquisition to 9to5Google:

“We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.”

The full press release posted to Incentive Targeting’s website is below.

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Leaked: Google+ to integrate with Google Analytics for measuring page activity

Leaked slides from a confidential deck show Google+ may soon feature Google Analytics integration.

Dutch website Dutchcowboys found the entire deck with screens showcasing the combined services. According to the slides, users will soon have access to total number of visits with percentage of new visits, page views, average time spent on the site, and the bounce rate for their Google+ pages.

Google+ is a social network operated by Google Inc., and Google Analytics is a free service that generates detailed statistics about the visitors to a website. There is currently no way to measure or view Google+ activity other than self-analyzing +1 social engagement.

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Samsung pushing Galaxy Note with first-ever Super Bowl advert

Samsung confirmed plans to launch its Galaxy Note phone in the United States come Feb. 5 with an aggressive marketing push. The South Korean conglomerate will spare no expense promoting the 5.3-inch device that features a stylus, as it will take advantage of the nation’s most valuable ad space during the Super Bowl XLVI finals. To our overseas readers, Super Bowl is the largest sporting event in the United States.

The 90-second Galaxy Note Super Bowl commercial will air during the fourth quarter of the big game on Sunday, Feb. 5. Pre-orders for the Note begin the same day, Samsung confirmed. As we learned yesterday, the Note will also be available at AT&T and Best Buy Stores beginning Feb. 19, with pre-orders at those outlets also starting Feb. 5.

The commercial, which will also feature HD shots made on the Note, marks Samsung’s Super Bowl debut, as the company never bought a Super Bowl ad slot in its 71-year history. The advert is directed by Bobby Farrelly of the “There’s Something About Mary,” “Dumb and Dumber” and “Kingpin” fame. The announcement also marks a continuation of Samsung’s aggressive marketing push…

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Amazon: “From Kindle, the Fire is born”


Kinda neat. The voiceover quotes French writer François-Marie Arouet Voltaire.

The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others, and it becomes property of all.

And then, Amazon adds its own cheesy part: From Kindle, the Fire is born. Talk about pun intended.

The new Kindle Fire tablet costs $199 and ships November 15.

Also, amazon.com/kindlefire.

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