marketing ▪ August 5
marketing ▪ July 14
Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that more people are connecting to the Internet from more devices.
Estimated Total Conversions, a larger tool which tracks ad clicks that lead to a conversion (i.e. a sale), can now track the number of display advertisement clicks that occur in a browser and end as a sale in an app, or vice versa. This also works cross-device when the converting customer has at any point logged into their Google account from both devices. expand full story
marketing ▪ June 11
Around the time of the launch of the Nexus 6 and Nexus 9, Google revamped its marketing for Android with the new tagline “Be together. Not the same,” uploading to YouTube a handful of heart-tugging videos featuring a slew of different animal pairs playing together and being friends. These ads were meant as a real-world analogous to how Google sees its Android operating system today, in 2015: one operating system that can power a bevy of different devices in different environments and use-cases. Not just phones with different screen sizes but also watches, TVs, and cars, to name the primary ones. With so much choice, Google has launched a new website which, based on user input, helps narrow down which phones might be right for different people.
marketing ▪ May 22
While Google’s ad business is definitely in a transition phase, largely due to the shift away from personal computers towards mobile handsets, Google’s Senior Vice President of Ads & Commerce Sridhar Ramaswamy says that the company is handling this move well. Selling ads to advertisers may be harder with more of those ads ending up on mobile devices with smaller screens than notebooks and desktops, meaning more difficulty for customers to complete purchases, but Google is definitely taking steps toward slowing the rapid decline in ad prices.
According to a recent report from The Wall Street Journal, while Google is making several moves to make advertising more valuable, the market’s more recent move to larger-screened devices has helped significantly… expand full story
marketing ▪ May 12
marketing ▪ February 5