Music video December 3, 2014

A Gangnam Style video posted on the officialpsy YouTube channel has proven so popular, YouTube has been forced to upgrade its viewing counter from 32- to 64-bit, as the company explained in a Google+ post.

We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met PSY. “Gangnam Style” has been viewed so many times we have to upgrade!

At the time of writing, the video was showing around 5 million views above the old limit. YouTube has marked the achievement by creating a little mouse-over animation on the number.

If you want to see which video might be next in line to break the old viewing limit, Google Trends now shows the most popular videos of the day.

YouTube also recently allowed channel owners to create custom URLs to match their channel names, after a number of popular ones rebranded as they expanded their content or chose a new focus.

Music video February 6, 2014

Finding a playable music video can sometimes involve a bit of trial-and-error, where the top link might be only a short clip, or indeed something unrelated that was mislabelled. To solve this, Google is now offering prioritised links to the first playable music video in a separate box above the remaining search results …  expand full story

Music video October 1, 2013

YouTube has announced a crowd-sourced music awards show streamed live from New York on 3rd November, with the winning acts chosen by YouTube viewers.

We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show–one powered by you …  expand full story


Music video February 6, 2013

Two weeks ago, we heard Google planned to invest in Vevo. Today, those rumors heat up with some specifics…

Bloomberg has the story:

Google Inc.’s YouTube is negotiating a $50 million equity investment in music video service Vevo LLC, according to two people with knowledge of the situation.
Google would own less than 10 percent of the company, giving Vevo a valuation of at least $500 million, said the people, who asked for anonymity because negotiations are still early and an agreement may not be reached.
The investment would be part of a broader contract to keep Vevo’s music videos on YouTube, the people said. Vevo, formed in 2009 by Vivendi SA’s Universal Music and Sony Corp.’s Sony Music Entertainment, and Google last year extended their existing contract until April.

Some of the most valuable (and clicked) content on YouTube is from Vevo-associated Artists. Vevo previously threatened to leave YouTube, so the investment would be to secure long-term access to the content advertised on and monetized by affiliate links to buy music.

It is also important to Google’s ecosystem to have easy and cheap access to all of Vevo’s content.

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Music video April 20, 2012

Music video April 5, 2012

As we noted in our live event coverage, the Sprint EVO One features HD Audio, which should allow users to hear the other side of the conversation much more vividly. Perhaps to illustrate the feature, the HTC promo video brings back the famous 80’s commercial Pin drop.

This is Sprint’s 1980s Pin Drop commercial:

HTC details the design work in the video below:

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