Gangnam Style video so popular it forced YouTube to upgrade its viewing counter

A Gangnam Style video posted on the officialpsy YouTube channel has proven so popular, YouTube has been forced to upgrade its viewing counter from 32- to 64-bit, as the company explained in a Google+ post.

We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met PSY. “Gangnam Style” has been viewed so many times we have to upgrade!

At the time of writing, the video was showing around 5 million views above the old limit. YouTube has marked the achievement by creating a little mouse-over animation on the number.

If you want to see which video might be next in line to break the old viewing limit, Google Trends now shows the most popular videos of the day.

YouTube also recently allowed channel owners to create custom URLs to match their channel names, after a number of popular ones rebranded as they expanded their content or chose a new focus.

Google just made it easier to find music videos with prioritized Youtube search results

daft-punk-get-lucky-google-search

Finding a playable music video can sometimes involve a bit of trial-and-error, where the top link might be only a short clip, or indeed something unrelated that was mislabelled. To solve this, Google is now offering prioritised links to the first playable music video in a separate box above the remaining search results …  Read more

YouTube announces music awards show “powered by you” (and not by Vevo)

YouTube has announced a crowd-sourced music awards show streamed live from New York on 3rd November, with the winning acts chosen by YouTube viewers.

We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show–one powered by you …  Read more

Google looking to make strategic $50M investment in Vevo to keep its high-quality music content on YouTube

Two weeks ago, we heard Google planned to invest in Vevo. Today, those rumors heat up with some specifics…

Bloomberg has the story:

Google Inc.’s YouTube is negotiating a $50 million equity investment in music video service Vevo LLC, according to two people with knowledge of the situation.
Google would own less than 10 percent of the company, giving Vevo a valuation of at least $500 million, said the people, who asked for anonymity because negotiations are still early and an agreement may not be reached.
The investment would be part of a broader contract to keep Vevo’s music videos on YouTube, the people said. Vevo, formed in 2009 by Vivendi SA’s Universal Music and Sony Corp.’s Sony Music Entertainment, and Google last year extended their existing contract until April.

Some of the most valuable (and clicked) content on YouTube is from Vevo-associated Artists. Vevo previously threatened to leave YouTube, so the investment would be to secure long-term access to the content advertised on and monetized by affiliate links to buy music.

It is also important to Google’s ecosystem to have easy and cheap access to all of Vevo’s content.

Read more

Sprint’s HTC EVO One promo brings back the pin drop

As we noted in our live event coverage, the Sprint EVO One features HD Audio, which should allow users to hear the other side of the conversation much more vividly. Perhaps to illustrate the feature, the HTC promo video brings back the famous 80’s commercial Pin drop.

This is Sprint’s 1980s Pin Drop commercial:

HTC details the design work in the video below:

Read more

Google shines the spotlight on Google+ star Daria Musk

Daria Musk is a singer-songwriter that joined Google+ last July and went from zero followers to over 1 million with the help of Hangouts in less than 8 months.

Check out the video above to hear this performer’s awe-inspiring story. It looks like YouTube isn’t the only Google service turning-out stars these days (ahem—Bieber). The official Google Ad Words blog also highlighted Musk in a post today about how to go global with Google+:

Read more

Madonna premiers new song ‘Give Me All Your Luvin” on YouTube

YouTube really is becoming the de facto No. 1 destination for premium entertainment and what better proof than Madonna, who is a 53-year-old American singer-songwriter, actress and entrepreneur choosing to debut her latest music video titled “Give Me All Your Luvin'” on YouTube. The song features Nicki Minaj and M.I.A. and it was released today to radio and as a digital download, while marking Madonna’s new three-album deal with Interscope Records. The music video that was filmed in December 2011 and directed by MegaForce can be seen above and on Madonna’s YouTube channel. You can pre-order the song through iTunes for $1.99 and check out Madonna’s Google+ profile for latest news. Go past the fold for a nice teaser on Madonna’s halftime show performance during Sunday’s big game.

Read more