Party

T-Mobile’s John Legere somehow managed to sneak into a party thrown by arch-rival AT&T for its developers at CES tonight. Though he told Re/code that he was only there to see a performance by Macklemore (riiight), the “un-carrier” CEO—clad in his trademark magenta “T”-shirt (sorry)—was soon escorted from the facility by un-amused security.

Legere has made himself out as AT&T’s biggest fear in recent weeks, mocking his nemesis on Twitter without reservation. AT&T certainly isn’t helping their own case with new attempts to lure away T-Mobile subscribers by offering up to $450 in credit. Legere seems to have another trick up his sleeve, though, and has teased that the fourth phase of his “un-carrier” initiative will be revealed at CES this week.

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[youtube=http://www.youtube.com/watch?v=GbP7wQBJ35E&feature=player_embedded]

Debating which carrier to sign up with for that new Android-powered handset you’re thinking about? Virgin Mobile is about to launch a new advertising campaign directly taking on T-Mobile and detailing exactly why it’s the better choice for Android smartphone users.

Virgin Mobile USA’s president of Marketing Bob Stohrer explains:

“T-Mobile has anointed itself as the value leader in wireless, yet they’ve conveniently left Virgin Mobile out of their comparison set, so we’re crashing their party. No matter how you dress their plans up, they’re no match for Virgin Mobile’s no-contract, Unlimited Data offering at $35/month coupled with Android-powered phones like the new Motorola Triumph.”

The commercials set to launch today and run through September feature a faux hollywood couple known as Sparah, a fake T-Mobile spokesperson, and portray a party-like atmosphere and lifestyle in contrast to their competitors’s run-of-the-mill offerings. In the spot, the fake T-Mobile spokesperson also takes a stab at AT&T by noting, “imagine us being taken over by AT&T, who’s last in customer satisfaction.”

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