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ASUS reportedly aiming to launch budget-friendly Android Wear smartwatch at IFA

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LG's G Watch and Samsung's Gear Live

LG’s G Watch and Samsung’s Gear Live

When Google unveiled Android Wear, it said that ASUS was among the partners signed up to release a wearable device, but since then, both companies have been quiet on the matter. In June, rumors started circulating that ASUS was working on a smartwatch that would be low-cost and appealing to consumers. Now, according to quotes from Focus Taiwan, ASUS may launch its Android Wear device as soon as next month at IFA next month.

ASUS CEO Jerry Shen told an investors’ conference Tuesday that his company could debut its smartwatch as early as September at the IFA electronics trade show in Germany, with aggressive marketing efforts to promote the device.


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