To celebrate Taylor Swift’s 1989 album re-release, Google is offering up a new easter egg in Search. After a collective of fans solve all 33 million puzzles, Google has a surprise waiting. Hours in, and it’s already almost one-third done. Here’s how to get in on it.
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Noted music artist manager Irving Azoff has written an open letter to YouTube in which he accuses the video service of paying artists “a pittance” and failing to care about music. He says that Taylor Swift ought to choose whether or not her music is streamed for free.
If music matters to YouTube, then why not give musicians the same choice you give yourselves? Taylor Swift should be able to decide which of her songs are available for free, and which are part of a paid subscription service. Or she should be able to opt out of YouTube if you won’t give her this choice.
Azoff’s letter, posted on Re/code, carries a great deal of weight, his impressive client list encompassing Christina Aguilera, the Eagles, Van Halen, Steely Dan, Maroon 5, Bon Jovi and more …
Google has once again refreshed its free Google Play Music playlist for its December Deals offering with new music for you to grab. This week’s artist once again includes an interesting range of performers including Nine Inch Nails, Stevie Wonder, 2Pac, and Amy Winehouse.
What’s more is the playlist leads with Taylor Swift and follows with Kanye West, the two of which famously made headlines together following the 2009 MTV Video Music Awards when Kanye unapologetically interrupted Taylor Swift’s acceptance speech.
At any rate, go ahead and grab 10 tracks while Google’s picking up the tab!
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YouTube has announced on its YouTube Creators blog that it will be retiring the video response feature that allowed users to leave a video response in the comment field instead of the usual text comment. It’s likely not something that many users will even notice, as YouTube notes that video responses currently only have a click-through rate of about .0004%. That means only around 4 out of every 1 million users that see a video response actually click it. The feature will officially come to an end on September 12, but YouTube says it has plans to implement even better fan engagement tools in the near future:
So, on September 12 we’re going to retire this little-used feature as we work to develop more effective fan engagement tools for creators. The team is focused on enabling you to share video links in comments. Doing this in comments will let creators and viewers add more context to a video, and more context should drive more engagement.
Until the new fan engagement features for video comments roll out, YouTube provides a couple tips for finding and sharing video responses from fans:
In the meantime, you can continue to encourage fans to upload videos with specific titles, hashtags or descriptions (e.g., Video Response To Taylor Swift’s Video “22”), so you can find these by searching for them. If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Any video responses you or your fans have made will still be available and discoverable.