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Google tests Hotel Finder comparison ads above search results

In July Google launched an experimental Hotel Finder tool, which allows users to search specifically for the most relevant hotel related results. The service allows users to find places to stay in select areas, get price comparisons in one convenient location, and compile a shortlist of potential destinations. According to Search Engine Land, Google is now testing rather large “Comparison ads” at the top of hotel related search results that display links to the Hotel Finder tool. The move apparently has the hotel industry concerned…

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.