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This year’s world Olympics are set to take place in London this summer. NBC Universal will do the majority of the broadcasting worldwide, and according to PaidContent, NBCU recruited Google and ComScore to develop new ways to track viewership over broadcast, mobile, cable, and Internet.

According to the report, Google will track viewership by creating a small panel of 3,000 consumers. Google will also— in its typical style— create an algorithm to help. As for ComScore, it will be conducting a study from 750 AT&T U-verse customers.

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