Samsung let New Yorkers experience the all-new Galaxy S III at a release event in Manhattan earlier this week, but it seemed the company’s primary goal was to announce a fresh, cutting-edge marketing campaign for its latest Android offering.
“We are launching the biggest marketing campaign in Samsung’s history,” bragged Chief Marking Officer Tom Pendleton.
He then discussed “never been done before” executions for the S III strategy, including 50 kiosks and 40,000 interactive posters that will surface around the country over the next few weeks. They will serve as stations for S III users to download free music, eBooks, and other content directly to their smartphones via Near Field Communications.
9to5Google already spotted two of Samsung’s interactive posters. The first ad is located in New York City’s Lower East Side and offers a free Goodie Mob and CeeLo Green song (as seen in the picture above).
The second ad is live at Port Authority in Manhattan. It is a giant screen, which is the size of a wall, and it shows dozens of Samsung Galaxy S IIIs rotating in air. Upon touching the screen, the display transitions to a different scene with three big Galaxy S III selections. Each option features downloadable content. A huge crowd surrounded the interactive poster, so it was hard to get a close look or take a picture.
Samsung is clearly taking interactive and marketing to a completely new level this summer; it even plans to run a 3D advertisement before blockbusters in 55 theaters across the United States. The ad is actually a Kinect-like game that detects audience movements as each viewer works together, waving their hands in the air, to control a large S III on the cinema’s screen.
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