Rovio, the brains behind the Angry Bird franchise, Bad Piggies, and Amazing Alex, announced on Friday that it teamed with DreamWorks to launch a new game for Android and iOS.
The game, called “The Croods”, goes along with DreamWorks’ upcoming 3D and CG animated feature film of the same name, and it will hit Google Play and Apple’s App Store for free on March 14.
“This all-new game finds the Croods breaking out of the Stone Age with the use of a new r-evolutionary tool: the IDEA,” explained Rovio in a blog post (sic). “The Croods will Hunt & Gather their way through spectacular new landscapes as they tame fantastic and never-seen-before creatures.”
DreamWorks’ film will land in theaters March 22. Check out the clip above for more details, or see the full press release below.
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ROVIO AND DREAMWORKS ANIMATION MAKE PREHISTORY AND BRING THE CROODS TO YOUR FINGERTIPS ON MARCH 14TH
Santa Monica, CA – March 1, 2013 – Take a step back in time…WAY back to the Croodaceous period where finding food is a family affair and you never know what crazy creatures lurk around the bend! From Rovio Entertainment, the creators of Angry Birds, and DreamWorks Animation SKG, Inc. (Nasdaq: DWA), comes a cutting-edge entertainment alliance: leading up to the 3D release of the CG animated feature film The Croods, Rovio and DreamWorks Animation will launch a new mobile game for iOS and Android as well as an exclusive short animated clip. This all-new game finds the Croods breaking out of the Stone Age with the use of a new r-evolutionary tool: the IDEA! The Croods will Hunt & Gather their way through spectacular new landscapes as they tame fantastic and never-seen-before creatures. Help The Croods survive the wild…and each other!
The Croods will debut globally on iOS and Android on March 14th. Fans can check www.rovio.com/theCroods to see the exclusive teaser trailer and keep up to date on all the latest news.
“DreamWorks Animation’s The Croods is filled with wonderful characters and creatures in an incredibly detailed, inventive world — it was just begging for its very own mobile game!” said Petri Järvilehto, EVP of Games at Rovio Entertainment. “It’s been an incredible experience having our two teams working closely together on extending the story to mobile platforms.”
“Rovio set the industry standard in mobile gaming with Angry Birds, and we believe their massive community of active users will go wild for The Croods,” said DreamWorks Animation’s Head of Global Interactive, Chris Hewish. “We’ve developed a close and collaborative relationship with Rovio in which our world class filmmakers created an incredible piece of custom animation on the home screen that introduces players to the game’s beautifully rich aesthetics.”
The Croods, in theaters in 3D on March 22, tells the story of the world’s first family road trip. When their cave is destroyed, the Crood family must embark on a comedy adventure into strange and spectacular territory in search of a new home. As if patriarch Grug didn’t already have enough to handle, it goes from bad to worse when they encounter an imaginative nomad named Guy. With Guy’s help the Croods conquer their fear of the outside world and discover that they have exactly what it takes to survive – each other.
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 25 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon and Puss in Boots.