Arthur Frommer announced yesterday that he reacquired the rights to his travel brand from Google with plans to continue publishing Frommer’s guidebooks.
Google acquired Frommer’s last summer from the Wiley publishing company, but Skift.com reported recently that the Internet Giant intended to “cease production” of Frommer’s books.
Frommer, 83, originally sold his travel line to Simon & Schuster in 1977. Despite nearly 40 years of separation, Frommer told the Associated Press on Wednesday that he bought his brand back from Google.
“It’s a very happy time for me,” said Frommer. “We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.”
Although the terms of the deal were not disclosed, a spokesperson for Google confirmed to Skift.com that Frommer reacquired his brand. Google also noted services like Google+ already integrated the travel content, but it is “licensing certain travel content” to Frommer.
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