Earlier this month, a report emerged claiming that Samsung and Jay-Z were on the verge of signing a marketing deal worth upwards of $20 million, and now Samsung has confirmed the deal. The company has just sent out a mysterious email to the press inviting us all to tune into game 5 of the NBA Finals on Sunday. It looks like the deal has to do with music, which you’d expect from a Jay-Z partnership, as the promo image tells us to “turn up the volume.”
Game 5 kicks off at 8PM EST on ABC, but Samsung teases it will take over at 9:15PM EST. We’ll be sure to let you know what they have in store.