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Samsung’s Lee Young-hee spoke with Korea Times and confirmed the rumored Galaxy Gear smartwatch will be announced at the upcoming September 4th event. The Verge posted some interesting quotes and insight:

The device will be based on Android and feature a “non-flexible” display. Lee calls the Galaxy Gear a “wearable concept device,” which raises the question: will Samsung sell its smartwatch to the mass market? Lee adds that Samsung is “confident that the Gear will add meaningful momentum to the mobile industry,” implying the device is just an early exploration of a potential market, rather than one aimed at mainstream adoption.

The idea of the device being a “concept” makes it sound like this product could be a small “test” entry to see how consumers react, just like Google Glass. It’ll only be a short time until we find out how the device operates and what the interface looks like.

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