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Shipping today: Kindle HDX 7-inch tablet ups the ante for those deep into the Amazon ecosystem

Everything about the new Kindle HDX is better than the previous HD version. The screen is brighter and has more pixels. It is lighter, thinner, has a better case, and has an improved OS. The buttons are now around the back vs. on either side (which takes a few reps to get used to). You can now jump down to the apps in much similar way to what you can in a normal Android tablet.

But that’s the problem. The OS just isn’t as good as the one you’ll find on the Nexus 7 with similar specs. And with the Nexus 7 you’ll get Google’s extremely productive Google Apps including Google Now, Google Maps, Gmail, Translate, and on and on. With the Kindle line you get a lot of nice apps, including many of the more popular ones like Facebook, Hulu, Netflix.  But you don’t get any of the long tail apps you get from the Google Play Store, and that’s kind of a bummer.

Also, I’m personally not feeling the Mayday feature. It was probably awesome when there were only 20 reviewers getting service, but I had to wait on hold for around 10 minutes before I could talk to someone – for me, that’s not worth it. Your mileage will vary, obviously.

Amazon has a ton of good content including a very passable App selection, full music and movie libraries, and of course tons of ebooks.  If you are okay with just Amazon, then you are looking at the best tablet you can find.  If you want more, then head over to Google Play. Pricing options below. 

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