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AT&T recently launched a new promotion that doubles the data offered on Mobile Share Value plans equipped with 15GB or higher. The offer is valid from now to October 31st and subscribers who sign up for service with an eligible plan will be able to retain their data rates permanently.

Under the promotion’s pricing, 30GB of sharable data will cost $130 per month, opposed to the standard rate of $225. Business customers looking to go big can share 60GB to 100GB of data on up to 25 lines. AT&T’s new promo is likely the carrier’s response to recent changes by Sprint and T-Mobile that offer generous data allotments for fairly low prices.

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