The 2014 “Pure Edition” Moto X is now available in the UK via Motorola’s Moto Maker. The entry-level 16GB model will set you back £420, while the 32GB variant carries a price tag of £460.

If you’re really looking to be a trendsetter, you can add a wooden or leather back panel for an additional £20. Orders of Motorola’s non-carrier branded handset are expected to arrive in about 10 days.

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