Sony Corporation announced on Thursday that it will appoint senior vice president Hiroki Totoki as the new president of its Sony Mobile division on November 16th. Totoki, who currently serves as corporate planning director at the Japanese company, will replace outgoing Sony executive Kunimasa Suzuki to run the smartphone business.

The corporate mixup is largely unsurprising given that Sony has been faced with declining Xperia smartphone sales due to tough competition from rivals Apple, Samsung, LG and others. The company has been forecasted to once again report slowing smartphone sales when it announces its latest quarterly earnings results on Friday.

As of November 16, 2014 Kunimasa Suzuki (New) Group Executive, Sony Corporation Executive Vice President, Sony Entertainment Inc. (Current) Corporate Executive Officer, Executive Vice President, Officer in charge of Mobile Business, Sony Corporation President & CEO, Sony Mobile Communications Inc.

Hiroki Totoki (New) Group Executive, Sony Corporation President & CEO, Sony Mobile Communications Inc. (Current) Corporate Executive, Senior Vice President, In charge of Corporate Planning, Finance and New Business Creation Department, Sony Corporation

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