Google is giving Ol’ St. Nicholas a run for his money this holiday season because it ALSO knows what people want for the holidays. Rather than getting mail in the North Pole however, Google gets its data via its popular search engine. In data from its Trends platform, it has determined the top trending toys, devices and apparel searches on Google Shopping. An overview from the Commerce blog:
- Game consoles and tablets continue to be the top gifts trending on Google Shopping, but wearable technology such as the “fitbit” is also on the rise this month.
- Certain retro toys are making a comeback this season. Thanks to the new movie “Ouija,” searches for “Ouija boards” are up 300% since October. And queries for “Barbie Dream House” and “My Little Pony” are up as well compared to last month. 6
- Cold-weather staples, such as “Hunter boots” and “Canada Goose jackets,” are among the most popular apparel searches, up 46% and 140%, respectively, since October. But “jogger pants” are the newcomer gift this season, up 39% from October. 7
But the most important data they pulled, especially if you are a clueless father like myself, is the top 10 Kids’ gifts list. Without further ado, in order:
3. Paw Patrol
4. Lego Friends
5. Ouija Board
6. Peppa Pig
8. Nerf Guns
10. Zoomer Dino
Any of this hitting home?