T-Mobile announced its latest Un-carrier initiative today with a new “Data Stash” feature that allows customers to bank unused data and carry it over month-to-month for up to a year.
“Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse,” said John Legere, president and CEO for T-Mobile. “Americans have been gamed by the carriers into buying huge data plans – all to avoid getting screwed with overage penalties. Only to find out they bought more than they need which is then confiscated by the carrier. For the consumer it’s lose, lose.
It’s also offering 10 GB free for new and qualifying customers to kick things off, but it notes that the “data does not begin carrying over until after free 10GB runs out.” The free 10GB promotion will last until 12/31/15.
There is no limit to the amount of data users can stash, according to T-Mobile, although data can only be banked for up to a year. T-Mobile’s 200MB Free Data for Life offer for tablet users isn’t eligible for data rollover.
T-Mobile is going to begin rolling out the Data Stash features to all existing customers at no charge starting next year in January. T-Mobile says that includes “every individual, family and business – with a postpaid Simple Choice plan who has purchased additional 4G LTE data, 3GB or more for smartphones and 1 GB or more for tablets.”
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