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Google launches Android TV Launcher on the Play Store

Google has now listed the Android TV Launcher on the Play Store, providing a much more efficient way for the Mountain View company to update the main interface of any device running the TV flavor of Android. It’s worth noting that this isn’t an Android app for your phone, but rather an official listing of the Android TV Launcher (much like the Google Now Launcher, for instance) on the Play Store.

Android TV Launcher is the jumping-off point for starting all activities on your Android TV entertainment device. The Launcher is optimized to put content at the center; from casual movie-watching, to edge-of-seat, immersive gameplay. It’s all about finding and enjoying content with the least amount of friction and providing quick access to all the features Android TV has to offer.

In this version, there’s apparently a slew of bug fixes to be had. Since this app only works with Android TV devices, you’re currently restricted to the Nexus Player and the ADT-1 developer kit. That means that, sadly, this isn’t going to work on any of Google’s older Google TV devices and most definitely isn’t going to be of any use for Chromecast owners.

You can get the Android TV Launcher on the Play Store.

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Avatar for Stephen Hall Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.