Sony just kicked off its press conference at CES 2015, and one thing for the company will be showing off during the event is a new stainless steel designed SmartWatch 3. The SmartWatch 3 was originally released in October of 2014, but Sony has taken the opportunity at CES to give it an updated, more high-end design.

Samsung U28E590D 28-Inch 4K Monitor

Other than the new stainless steel design, this SmartWatch 3 variant is identical to the one released a few months ago. It’s packing a 1.6-inch 320×320 display with a 1.2GHz quad-core Qualcomm processor and 512MB of RAM. The chassis is IP68 certified for dust and water resistance, even with the new steel design.

This design enhancement is most likely an effort by Sony to make the Android Wear-powered SmartWatch 3 appeal to more fashion-focused customers. The original SmartWatch 3 was geared mainly towards the athletic type, with its silicon design.

Sony has yet to announce pricing for the steel SmartWatch 3, although it says that the device will be available sometime in January. Motorola charges $299 for a Moto 360 with a stainless steel band. The SmartWatch 3 without a stainless steel band currently runs $249.99, so we would expect the stainless steel model to come in at at least $300.

An elegant creative approach – SmartWatch 3, now in stainless steel

After launching in partnership this past Autumn with Google, SmartWatch 3 is Sony’s latest generation “SmartWatch”.

Sony unveiled the new stainless steel edition of SmartWatch 3, rolling out globally from next month.

SmartWatch 3 in beautiful stainless steel matches contemporary with timeless aestheticism for a premium look and feel. It features a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, and is of course water protected2, rated IP68 – it charges via a standard microUSB port.

To further broaden the range of wearing styles available, Sony also unveiled a new SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch 3 with any standard 24mm watch strap; available from the early part of 2015.

Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality – featuring native music playback, intelligent sensor technology and a unique inbuilt GPS sensor.

Golfshot and iFit are two developers already creating Android Wear experiences with SmartWatch 3′s standalone capability, for both performance on the course and track respectively – from January, every SmartWatch 3 user will have exclusive access to the premium Golfshot and iFit apps out of the box3.

Sony also announced a new collaboration with Virgin Atlantic – to explore SmartWear initiatives together, to develop unique solutions using Sony’s SmartWear products to support operational activities and enhance the customer service experience for Virgin Atlantic customers. More news will follow over the coming months.

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