YouTube is typically the place people go to find their favorite Super Bowl ads before and after the game, but the video streaming service wants to serve an even larger purpose this year. According to the official YouTube blog, the site is planning to produce its own halftime show to stream during the game on February 1st.
The event will be hosted by EpicMealTime’s Harley Morenstein and feature content from top YouTube stars. YouTube specifically lists Freddie Wong, Toby Turner, and duo Rhett & Link as producers who will participate, along with others. Some of the acts will include stunts, musical performances, and comedy sketeches setup as fake Super Bowl ads.
From YouTube’s blog post:
- YouTube Halftime Show: For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
The Super Bowl consistently is the most watched event on television every year, so it will be interesting to see how YouTube’s stars stack up against competition from Katy Perry and Lenny Kravitz, and especially whether people are willing to turn off the TV and switch to their computers or mobile devices to watch a different halftime show.