Google released a video yesterday teasing all the exciting AdWords announcements it has in store, and today the livestream featuring them is about to be underway. Among the announcements that Google mentioned yesterday include new mobile-focused ad formats, tools to help automate and scale all the things you do in AdWords, and new measurement products to help you measure the impact of your ads across a variety of platforms.

Jerry Dischler, VP of Product Management for AdWords, is going to be giving us all the details at 9:30 AM PST, 12:30 PM EST. It doesn’t look like you need to register for the event to watch it live (as you can find the embedded stream below), but Google is apparently asking that viewers part of the AdWords program fill out a form noting their attendance. Google says that if you want to join the conversation, you should use #StepInsideAdWords.

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