Google has today launched a new Google Play Music All Access family plan at today’s September 29th event. This is a move to take on competitors like Spotify and Apple, and will allow users to use the service across 6 accounts for just about $15 per month…

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For quick comparison, Spotify’s family plans range between $15 and $30, with the lower end of that being for just two accounts. Apple Music, on the other hand, offers exactly the same deal that Google is planning to launch tomorrow — $15 a month for 6 users.

Today’s event is also packed with new Chromecasts, the new Nexus 5X and 6P, as well as other announcements. If you need to catch up, be sure to head over and watch the livestream.

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