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Global smartphone sales return to growth, led by Samsung

Gartner predicted last month that global smartphone sales would return to growth next year, and its latest numbers show that this was actually achieved sooner than expected, in Q3 this year.

Global sales of smartphones to end users totalled 383 million units in the third quarter of 2017, a 3 percent increase over the same period in 2016, according to Gartner, Inc. All of the top five smartphone vendors achieved double-digit growth apart from Apple …

The company said that market leader Samsung saw its highest growth for almost two years.

Samsung’s smartphone sales recorded a double-digit increase (19.3 percent) in the third quarter of 2017. “Renewed pushes of the newly designed Galaxy S8, S8+ and Note 8 smartphones have brought back growing demand for Samsung smartphones, which helped it compete against Chinese manufacturers and deliver a solid performance in the quarter,” said Mr. Gupta. “”The last time Samsung achieved a double-digit growth was in the fourth quarter of 2015.”

Apple’s growth in Q3 was constrained by those awaiting the launch of the iPhone X in Q4, limiting year-on-year sales growth to 5.7%.

The highest percentage growth, though, was achieved by Xiaomi.

Xiaomi achieved the strongest growth, exhibiting an 80 percent increase in the third quarter of 2017. Xiaomi’s growth came more from international markets than from China, where it faces strong competition from Huawei, Oppo and Vivo. India continues to be the biggest and highest-growth market for Xiaomi outside China, but growing sales from Latin America and Russia are also boosting its sales.

Huawei and Vivo also saw international growth.


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