Gmail email template and multi-send coming to more Workspace editions

Google is bringing Gmail’s email template layouts and multi-send capabilities to more Workspace users, just as they did with appointment scheduling in Calendar earlier this year.

These two features were first introduced for Google Workspace Individual customers, and are meant to simplify sending “professional-looking emails to large audiences.” Possible use cases for the features – available on Gmail for web – include “announcements, newsletters, and other mass-email scenarios.” 

The changes start with email templates and layouts that can include images, text elements, and buttons, as well as customization for “your own color schemes, logos, images, footer text, and links.”

Meanwhile, multi-send is an alternative to BCC-ing with all recipients receiving a separate copy of the email. Senders create and can manage mailing lists in Google Contacts. 

By default, multi-send emails include an unsubscribe link unique to each recipient — anyone who unsubscribes is automatically excluded from future multi-send emails from you. 

Google is first rolling out Admin settings to “control whether these features are on or off for your users.” Gmail templates and multi-send will go live starting in August for the following editions:

Additionally, the defaults for multi-send depend on the edition:

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Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: