Search Results for: admob

September 29, 2014

Google is rolling out new display ad formats & tools for mobile devices

Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.

The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:

  • Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
  • Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
  • HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.

Google says the new ad formats will roll out to its various ad networks in the coming months.

September 30, 2013

Google launches beta of ‘Web Designer’ HTML5 design tool

Google today announced that it is launching a public beta for its new Web Designer tool that allows users to build interactive ads and other HTML5 content. Google says that with HTML5 ad spend expected to overtake Flash spend within the next two years, it’s aiming to provide easy-to-use tools that will allow publishers to quickly and easily create and publish HTML5 ads:

We’re working hard to solve this development challenge by offering agencies powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August, which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds. Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google walked through a few of the features of Web Designer in its blog post:

  1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
  2. View and edit the code behind your designs and see your edits reflected back on the stage automatically.
  3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
  4. Receive updates to the product automatically, without having to re-download the application.

It also noted that access to Web Designer will be free for all, at least for the time being.

The Web Designer beta is available to download on Google’s website. Google has a getting started guide here, and high-speed demo of an ad being created in the Web Designer beta is below:

January 18, 2012

Oracle on Android: ‘Each day’s worth of activations likely generates approximately $10 million in annual mobile advertising revenue for Google’

Software maker Oracle estimated that each day’s worth of Android activations makes Google approximately $10 million in annual revenue while also strengthening its Google+ service, German patent blogger Florian Mueller wrote on his FOSS Patents blog today. Oracle made this claim at a German court in regards to its patent infringement claims against the search giant: While this […]

December 3, 2015

Google brings app streaming to ads, letting users try before they download

Google introduced a really awesome feature called app streaming to search results last month, and now a very similar technology is coming to the company’s AdMob ad platform. A couple new app ad formats are being introduced today, the first of which allowing users to try out an app within an ad itself before downloading…

May 3, 2011

South Korea police cracks down on Google over location tracking

It didn’t take long for the iPhone location tracking issue to escalate and get blown out of proportion. The story spread like a wildfire as we learned that both Google and Apple were summoned for the May 10 Congressional hearing. That was just a warm up, though. Reuters reports that South Korea police is after […]

March 2, 2015

Google unveils Nearby Connections feature turning phones & tablets into Android TV game controllers

As part of the Game Developers Conference taking place this week in San Francisco, Google is hosting its own Developer Day and updating its AdMob platform and introducing a new Nearby Connections API for developers. Using the Nearby Connections API, developers will be able to build a connection between Android phones or tablets and Android TV into games. The […]

May 16, 2013

Google updates AdMob with local payment support, improved ad filtering, more

Google announced updates to its AdMob ad network, which it acquired in 2010, including improved app promotion, strong filters for ad relevance, local payments eliminating currency conversions, and more.

Developers will see the changes roll out over the next few months according to Google.

May 11, 2011

Users not buying your apps? Google's cool guide to the App Galaxy has a few tricks that might help

Hot on the heels of a plethora of yesterday’s Android announcements, Google has launched a new site aimed at app developers. In a nod at “The Hitchiker’s Guide to the Galaxy”, a sci-fi comedy series by Douglas Adams, the company named it “The Guide to the App Galaxy by Google”. Available here, this useful new […]

May 29, 2014

Google Play will no longer accept legacy AdMob apps on August 1st

Google announced today that it has finished the rollout of its new AdMob to more than 200 countries and as a result the company will stop accepting apps into Google Play based on its old SDK on August 1st. Following this initiative, the search giant will sunset AdMob’s legacy platform on August 31st. After this, legacy […]

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