Search Results for: admob

September 29, 2014

Google is rolling out new display ad formats & tools for mobile devices

Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.

The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:

  • Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
  • Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
  • HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.

Google says the new ad formats will roll out to its various ad networks in the coming months.

October 31, 2013

Google releases Google Play Services 4.0 w/ Google Mobile Ads SDK and new APIs for devs

Google has decided to launch the new Nexus 5 and Android 4.4 KitKat today at a quiet press event and alongside those announcements is also releasing Google Play Services 4.0. The update to the developer services platform includes the integration of Google Mobile Ads SDK, and also offers new features for Google+, Google Wallet Instant Buy APIs, and geofencing.

Google says the new Google Mobile Ads SDK lets those using AdMob to monetize their apps provide “seamless improvements” to users. For example, pushing bug fixes automatically. The new Play Services also include new Maps and Location features:

You can save power by requesting larger latency values for notifications alerting your app to users entering or exiting geofences, or request that entry alerts are sent only after a user stays within a geofence for a specified period of time. Setting generous dwell times helps to eliminate unwanted notifications when a user passes near a geofence or their location is seen to move across a boundary. The Maps API enhances map customization features, letting you specify marker opacity, fade-in effects, and visibility of 3D buildings. It’s also now possible to change ground overlay images.

WIth Google Play Services 4.0, Google is offering Google Wallet Instant Buy APIs to everyone with a simplified API. New Wallet Objects means “you can award loyalty points to a user’s saved rewards program ID for each applicable Google Wallet Instant Buy purchase.”

The the new Google Play services SDK is available to download now for developers to start developing with the new Android 4.4 APIs. You can learn more in Google’s blog post here.

Google also noted that it’s dropping support for Froyo in this release now that “over 97% of devices now running Android 2.3 (Gingerbread) or newer platform versions.”

April 5, 2012

Larry Page posts ‘Update From the CEO 2012’ memo detailing Google’s aspirations

On the Google Investor Relations website, Google’s Chief Executive Officer Larry Page just published his “2012 Update from the CEO” to give an update on the state of the company since taking over as chief and “reorganizing the management team” around the company’s core products. In the letter, Page talks a lot about one of […]

March 20, 2012

Study: Developers think Google is more important than Facebook’s social graph

Appcelerator and IDC just released its Q1 2012 Mobile Developer report that focused on the “emerging social battle between Facebook and Google” and the increasing importance of HTML5 for app developers. The study surveyed a group of 2000+ developers earlier this year and asked them how they planned to implement HTML5, as well as “social […]

January 18, 2012

Oracle on Android: ‘Each day’s worth of activations likely generates approximately $10 million in annual mobile advertising revenue for Google’

Software maker Oracle estimated that each day’s worth of Android activations makes Google approximately $10 million in annual revenue while also strengthening its Google+ service, German patent blogger Florian Mueller wrote on his FOSS Patents blog today. Oracle made this claim at a German court in regards to its patent infringement claims against the search giant: While this […]

August 27, 2015

Google AdWords full-screen in-app ads get a little prettier with redesign

There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has […]

May 18, 2016

Google’s Android Instant Apps lets you use them without installing

Google had already showed us a glimpse of functionality in Android that made the platform capable of streaming apps from the Play Store without actually installing them — like with AdMob’s ad platform, for instance. The feature had been rumored for a long time now, and games already took advantage of something similar, but today, […]

April 29, 2019

[Update: Statement, ES File] Google bans Play Store developer w/ over 600 million installs due to ad fraud scheme

Google is apparently in the process of one of its largest Play Store bans ever. A report today details how Google is banning DO Global, generator of over half a billion combined installs, from the Play Store following an ad fraud scheme.

February 20, 2020

Google working to remove Android apps with disruptive fullscreen and notification ads

In addition to the web with Chrome’s industry-backed ad blocker, Google wants to reduce disruptive advertising that occurs in Android apps. The company today detailed an enforcement push against mobile advertising fraud.

April 24, 2020

Google AdSense app is no longer available for download on Android, iOS

Last year, Google announced that it would kill off the AdSense apps for Android and iOS in exchange for an upgraded mobile web experience. While the apps have lasted longer than we expected, Google has today officially removed both from their respective app stores.

March 6, 2019

Google Play’s Rewarded Products format lets Android gamers watch ads to earn in-app items

Mobile games today are predominantly free-to-play with developers making a living from ads or in-app purchases. Google Play is introducing new Rewarded Products today that will help creators earn revenue when players watch ads to earn free in-app items.

March 13, 2019

Google using ML to hide mobile ads from gamers likely to make in-app purchases

Before the teased GDC Keynote on Tuesday, Google is hosting a developer day on Monday focussed on existing Android games. Monetization is continually a big theme and ahead of that Google is announcing two new ad types for game developers.

March 2, 2015

Google unveils Nearby Connections feature turning phones & tablets into Android TV game controllers

As part of the Game Developers Conference taking place this week in San Francisco, Google is hosting its own Developer Day and updating its AdMob platform and introducing a new Nearby Connections API for developers. Using the Nearby Connections API, developers will be able to build a connection between Android phones or tablets and Android TV into games. The […]

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