March 8

The criticism of Big Tech has been a long-time coming, and today it emerged as a likely talking and policy point during the 2020 U.S. presidential election. Democratic candidate Elizabeth Warren and current Senator has just proposed to break up Google, alongside Amazon and Facebook.

expand full story

November 27, 2018

Google and Disney sign global strategic advertising relationship

Disney, and its various properties, are getting ready to enter the online streaming market in the coming years. With a number of properties — notably Star Wars, Marvel, and sports — and platforms already available today, the media juggernaut announced a strategic partnership with Google around advertising.

October 24, 2018

Advertising networks are highly lucrative and therefore have to deal with nefarious parties that use fraudulent traffic in order to earn ad revenue. BuzzFeed yesterday exposed a multimillion dollar scheme that involved the tracking and mimicking of Android users.

expand full story

July 2, 2018

If you’re an AdSense publisher, you’ve probably noticed some celebratory balloons flying through your dashboard this morning. That’s because Google is celebrating AdSense’s 15th birthday. expand full story

June 26, 2018

Google this evening announced a big revamp to its suite of key profit-making advertising products. Launched 18 years ago, AdWords is being rebranded to Google Ads, while the new Google Marketing Platform and Google Ad Manager are the result of several key product mergers.

expand full story

April 30, 2018

While all the YouTube attention may be centered on the upcoming music streaming service, the Google company last night announced new ways for advertisers to target television viewers. Revealing an interesting trend, new ad types will help those who watch YouTube on the big screen.

expand full story

Powered by WordPress.com VIP
:)