Search Results for: DoubleClick

February 20, 2012

Microsoft says Google bypasses IE’s privacy settings too (Updated w/Google comment)

Update: Google’s Senior Vice President of Communications and Policy Rachel Whetstone reached out with a statement. Excerpt below, full statement after the break. Microsoft omitted important information from its blog post today. Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites to represent their privacy practices in machine-readable form. It […]

December 2, 2011

Feds okay Google’s $400 million AdMeld deal

The United States Department of Justice has approved the proposed $400 million acquisition of real-time bidding platform AdMeld by Google. According to Washington Post, the deal can be cleared “without any major conditions” following antitrust analysis that determined “there are enough competitors that offer services similar to AdMeld”. A post over at the Google blog […]

October 27, 2011

Google spent $1.4+ billion acquiring 57 companies through September

Employees chilling out at Google’s Mountain View headquarters in California. Google’s spending on acquisitions has gone up this year, a 10-Q filing with that Securities and Exchange Commission revels. Last year, the Mountain View, California-headquartered search Goliath acquired 48 companies. This year, however, Google already through September snapped up 57 startup in a move to […]

May 29, 2012

Google unveils new ‘Display Business Trends’ report for publishers

Everyone knows online advertising is a tricky business, but Google launched a new report today that hopes to uncloak some of the mystery behind the plug-medium that keeps everyone guessing.

In a DoubleClick blog post today, Google’s Director of Product Management and Display Advertising Jonathan Bellack announced the death of the 468×60 banner ad, which now only garners 3 percent of Google’s ad impressions. The classic ad-type is a standard across most blogs and websites, but its low success rate is just another indication of how touchy advertising on the Web is for publishers.

Google, through its buyout of DoubleClick, unveiled the “Display Business Trends: Publisher Edition” report today to help publishers finally determine what works and doesn’t work in the world of Internet-based advertising. Bellack explained:

The Publisher Edition will be the first in a series of publications looking at aggregated global data from across our display advertising solutions. We’re doing this to generate metrics that will answer a few of of the most common questions we hear from our partners, and put some data behind long-held industry assumptions. […] These metrics are a beginning: they give a snapshot of what’s happening in an ever-changing industry. We hope this sparks conversations across the marketplace about the trends driving these metrics, and how publishers can best capitalize on them to grow their businesses bigger, faster.

Google will also hold a DoubleClick “Insights” event on June 5, where it plans to live-stream discussions on the future of buying and selling ads online. Those who are interested can register online. Oh, and the full Display Business Trends report is available for download here (PDF).

September 20, 2012

Report: Google to take lead from Facebook in U.S. display ads this year

The New York Times reported on a new forecast from research firm eMarketer that predicts Google will soon overtake Facebook as the leader in display ads by revenue. The research, which includes image and video on search, mobile, and display, predicted Google will take 15.4-precent of ad dollars this year, or roughly $2.31 billion, in […]

June 20, 2013

Google will face fines in France if it doesn’t fix privacy issues within 3 months

Google has run into trouble with the French government yet again for its privacy tactics. According to a new report from Bloomberg, the company has three months to change its policy surrounding its users’ data to avoid being fined. Five other European countries will supposedly follow France’s actions by the end of July. The country […]

June 19, 2014

Google acquires mDialog to bolster DoubleClick’s video advertising

Today, Google announced that it has acquired video advertising firm mDialog. A post on DoubleClick’s official Google+ account welcomed the ad company to the team and reaffirmed its commitment to helping publishers monetize their content.

February 21, 2014

Google acquires for its ad fraud detection technology

Google today announced on its DoubleClick blog that it has acquired, a company that has been developing technology to fight online fraud related to advertisements. While noting that it has also been investing in developing its own technologies to fight fraud, Google said it would first implement’s technology into its video and display ad products to help detect fraudulent activity:

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts.

Google adds that the long-term goal for the technology it acquired is to provide advertisers and publishers with more accurate methods of measuring a campaign’s results. “Also, by including’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.”

More on the DoubleClick advertisers blog here

August 28, 2014

Patent troll that went after Google customers ordered to pay $1.3M

Patent troll Beneficial Innovations is being ordered to pay up $1.3 million to Google after the company lost its case targeting Google’s DoubleClick customers. ArsTechnica reports that after suing Google and losing— Google proved that its DoubleClick customers were already covered under a license it had from Beneficial Innovations— the company will now have to pay $1.3 million for Google’s troubles:

Gilstrap ordered Google to be paid a total of just more than $1.3 million in fees. That number is down $101,324.50 from what Google had asked for, because Gilstrap found that Google wasn’t entitled to include the costs of its expert witness into the fee total.

“Beneficial went back on the terms of its own license agreement, pursuing our customers for simply using our licensed services,” said a Google spokesperson at that time.

It’s not a lot of money for Google, but it’s certainly a nice win against a patent troll that has already gone after a long list of media companies from Amazon to Viacom.

April 23, 2015

Google announces Q1 2015 earnings: $17.3 billion revenue, $3.6 billion net income

Google today has posted its earnings for Q1 2015. The company reports revenue of $17.3 billion, which is up 12 percent compared to the first quarter of 2014. Net income for Q1 2015 was $3.68 billion For the first quarter of 2015, the company also reports earnings per share of $6.57. Google CFO Patrick Pichette cites momentum […]

March 8, 2019

Presidential candidate Elizabeth Warren proposes breaking up Google, including Search, ads, & Waze

The criticism of Big Tech has been a long-time coming, and today it emerged as a likely talking and policy point during the 2020 U.S. presidential election. Democratic candidate Elizabeth Warren and current Senator has just proposed to break up Google, alongside Amazon and Facebook.

June 5, 2020

Report: State antitrust lawsuit could push for break up of Google’s advertising business

For the past several months, both the Department of Justice and state attorneys general have been readying antitrust investigations into Google. A new report today says that the US states are looking to break up Google’s ad division.

November 27, 2018

Google and Disney sign global strategic advertising relationship

Disney, and its various properties, are getting ready to enter the online streaming market in the coming years. With a number of properties — notably Star Wars, Marvel, and sports — and platforms already available today, the media juggernaut announced a strategic partnership with Google around advertising.

October 24, 2018

Report: Advanced scheme tracked Android app users to defraud Google, other ad networks

Advertising networks are highly lucrative and therefore have to deal with nefarious parties that use fraudulent traffic in order to earn ad revenue. BuzzFeed yesterday exposed a multimillion dollar scheme that involved the tracking and mimicking of Android users.

July 30, 2019

Report: Why some Googlers support pro-regulatory presidential candidates, like Warren

Big Tech is due for meaningful regulation in the United States from both sides of the political aisle. On the Democratic one, several presidential candidates — most notably Elizabeth Warren — have laid out plans on how they would break up companies. Interviews with Googlers reveal that some support regulatory action.

December 17, 2020

US states file antitrust lawsuits over Google’s ad tech, how competitors appear in Search [Updated]

In October, the Justice Department alleged that Google paying device makers and browser vendors to make Search the default was monopolistic. States are now filing and preparing their own antitrust lawsuits focused on Google’s ad business and Search ranking.

February 6, 2020

Google denies Chrome tracking allegation, explains use of ‘X-Client-Data’

This week, the web and browser development community voiced concerns over “X-Client-Data,” an alleged “tracking ID” sent by Chrome to all Google sites. Google has denied the tracking allegation and pointed to the actual, more benign purpose for this special ID.

February 5, 2020

Chrome’s ad blocker to target three annoying video ads, YouTube to update advertising

Last year, Google made Chrome’s standards-backed ad blocker fully available around the world. The Better Ads Standards today announced a “new set of standards for ads that show during video content,” with changes in Chrome set to be applied later this year.

July 29, 2020

Live Blog: Sundar Pichai testifies to Congress on Google’s dominance, antitrust concerns

The House Judiciary’s Subcommittee on Antitrust, Commercial, and Administrative Law today is hosting a hearing on “Online Platforms and Market Power.” In addition to the CEOs of Amazon, Apple, and Facebook, Sundar Pichai will be testifying about Google’s Search and advertising dominance, as well as antitrust concerns from Congress. Follow along as we highlight the […]

January 9, 2014

Google updates Play Services with turn-based multiplayer, improved battery life, and more

Google last updated its Play Services app back in October when KitKat and the Nexus 5 launched with a plethora of improvements. Today via the official Android Developers Blog, the company has announced another rather significant update to the app, brining it to version 4.1. First off, the update will allow for developers to start implementing […]

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